Calling All Authors: The Key to Successful Social Media Promotion
by N. N. Light

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No matter whether you are traditionally, indie or self published, all authors need to promote their books. In the current publishing market, authors are taking the reins in social media marketing and I, for one, am proof that any author can be successful. Promoting your book can be overwhelming at first, but if you follow my lead, you will draw more readers and sell more books.

I started writing "Princess of the Light" back in 2012. Being a social media novice at the time, I started tweeting about my writing. I think I had only 500 followers at the time, but the more I talked about my writing, the more followers I gained. Here are some examples I used:

-Hey everyone, I am off to work on my book. The characters are really developing and calling my name.

-Hey Twitterworld, it has been fun but alas I must get some work done. Off I go to my #writing corner.

-I get so excited for this time of day because it is officially #writingtime. Have a great afternoon.

Suddenly, people started to reply. They wanted to know what I was writing and how it was going. People are genuinely curious about things, especially books and writers. They want to get an inside glimpse into what it takes to write a book. Through Twitter, I gained many followers and the buzz started to happen for Princess of the Light. I would interact with people on Twitter and they soon wanted to know when it would be published.

I also started writing a blog. I was nervous at first because, hey, it's a lot more than 140 characters. What was I going to write about? Would anyone care? I knew I wanted to start out somehow and connect it with my book. Since my book was inspiring, I started writing an Inspirational Thought of the Day. I also started crafting blog posts about my writing experiences and writing tips.

It was slow at first, but once I connected my blog posts to Twitter, I started to gain followers to my blog. I interacted with my followers and was myself. I have found that if you are yourself, people will flock to you.

After the blog hit 500 followers, I started spreading my wings to other social media outlets. The more I interacted with people, the more they seemed to be interested in buying my book. Sure, it was time-consuming, but in my opinion, it was time well spent.

The key for me in promoting my book on any social media outlet is building connections. There are a zillion books out there and in order for mine to stand out, I needed to be authentic and approachable. I am not out there to give a hard sell of my book. BUY MY BOOK! READ THIS NOW! BUY! BUY! BUY!

Sure, I tell people where they can buy my book along with the link. But I am also on Twitter and Facebook talking about writing, feeding the homeless, reading great books, inspiring people to be the best they can be, inspiring kindness and of course, spreading the Light. People connect with me on a human level and people will remember me for being kind. They will remember my book the next time they have $10 to spend at Barnes and Noble or Amazon.

So here are my top eight quick tips for successful social media promotion:

You know more about your book than anyone else. You should be the one to promote your books to readers. You are the #1 expert and it will come across in your promotion on social media. I hope these tips help you in your promotion of your book. Soon, it will come naturally to you and you will have more followers/readers than you know what to do with.

Find Out More...

Networking and Promotion: Blending Old Tools and New - Dee-Ann LeBlanc

How Social Media Helps Writers - Penny Leisch

Social Media: Getting Back to Basics - Sylvia Spruck Wrigley

Copyright © 2014 N. N. Light
This article is not available for reprint without the author's written permission.

N. N. Light was born in Minnesota and lived in Southern California only to move to chilly Ontario, Canada to marry her beloved husband Mr. N. She is the author of Princess of the Light, an inspiring speculative fiction novel. Her expertise while working for a large bookstore has helped her tremendously in how to write, edit, market and promote books in today's publishing market. She is a graduate of a small college located in the Minneapolis/St. Paul area and loves helping writers achieve their dream of being published. She is blissfully happy and loves all things chocolate, books, music, movies, art, sports and baking. Most of the time you can find her on Twitter or getting new ideas on how to spread the Light on Pinterest.


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