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Travel that Pays
by Kayleen Reusser
If you like to travel, you can be a travel writer. I've been
writing travel-related articles for years and have found it to be
rewarding and interesting. The best thing is that you don't have
to live in beautiful place like Florida or a historic place like
Boston to write travel articles. Fascinating places and events
are everywhere. The travel writer's mission is to be observant
and record unique qualities about an area or event, so that
people will want to go there.
Start at Home
Start with where you live. Is there a famous landmark nearby?
Years ago, when I first started writing travel articles, I
thought of the Johnny Appleseed Festival in Fort Wayne, Indiana.
The famous fruit bearer's grave is located in a park where the
festival is held. An estimated 250,000 visitors attend the
festival, visit several military encampments, and buy hundreds of
each fall. My article sold its first time out to Good Reading,
a monthly magazine. Later, Capper's bought a reprint.
I followed that with an article on the world-renowned Auburn Cord
Duesenberg (ACD) Festival, which takes place on Labor Day in
Auburn, Indiana, 50 miles from my home. After attending the
festival and viewing dozens of elegant vintage vehicles, I
believed people would like to know more about this unique event.
The next year, I checked with the ACD Festival public relations
people to make sure my dates and facts were current. Then I wrote
an article about the festival for Whatzup!, a Fort Wayne-area
entertainment guide.
Take Pictures
Of course, travel articles depend on photos for publication.
Photos add pizzazz, visual interest, and information to a travel
article. I usually carry a camera -- now digital -- to every
event, looking for that particular shot that will thrill an
editor and help him decide to buy my article. For the Johnny
Appleseed festival I snapped a couple dozen shots, including one
of a Civil War reenactor dressed like a doctor standing outside
his tent. Both Capper's and Good Reading used the photo with the
article. Since I sold the photo of the Civil War doctor and the
article for first rights to Good Reading, I was free to publish
both again.
Unfortunately, I didn't have a camera at the ACD festival. The
public relations departments of the festival kindly supplied
slides and professional photos for the article. The downside is
that since the ACD photos were complimentary, no payment was made
for them, only for the text. Since publications usually pay
separately for photos, I try to take my own whenever possible.
A further note on photos. Not every shot I take is for
publication. Many are for research purposes. During a recent
visit to Nashville, Indiana, I photographed the interior and
exterior of several shops. When I was writing the travel article
about the town and needed to describe products for sale inside
shops, the photos enabled me to remember which stores sold what.
[Editor's note: It's also helpful to snap shots of information
signs, which can help remind you of what that beautiful scenic
photo was all about.]
Consider People and Buildings
A travel article can be about a person, as long as there's a
travel tie-in. A few years back, I wrote an article about Gene
Stratton-Porter, a popular nature novelist who lived in Indiana
during the early 20th century. Since both of her Hoosier homes,
one in Geneva and one in Rome City, are state historic sites, I
included directions, cost of admittance, and hours of operation.
The editor of Women's Household liked it and published it, paying
me $100.
A travel article can also center on a certain building rather
than an area. Upon planning a visit to eastern Montana, I queried
the editor of Cowboys and Country Magazine with a roundup of
possible article ideas. He voiced interest in a restaurant in
Billings called The Rex. The building dated back to the late
1800s, when Buffalo Bill Cody's chef quit traveling and settled
down to establish his own business.
My focus was on the history of the place rather than the food,
although I mentioned its specialty: Montana-raised Rosemary
Roasted Buffalo. The Cowboys and Country editor liked the
historic angle and the menu details I included. Since the
restaurant had a dark interior, I asked the owner for photos,
which he had hired a professional photographer to take. He
willingly provided several.
Use Your Vacations
If the only time you can research a travel destination is during
your vacation, go for it. I had heard of Amelia Island, 30 miles
off the coast of Jacksonville, Florida, for years. Finally my
husband and I decided to visit the area. I hit the jackpot for
visual interest and historic value. This tiny island has existed
under the reign of nine flags and has a Civil War fort that
visitors can explore. The town of Fernandina Beach has 90 houses
on the national historic register. There's even a Ritz-Carlton
resort. The editors of Florida Retirement Lifestyles and Whatzup!
purchased my article on this lovely area.
Even when my husband and I traveled to Alaska for our wedding
anniversary, I was on the lookout for travel writing ideas. I
struck gold when we climbed aboard the Discovery Riverboat on the
Chena River near Fairbanks. I took lots of photos and notes
during the relaxing and informative 3-hour trip. On our return, I
queried my editor at the Fort Wayne News-Sentinel newspaper for
which I freelance. The paper had decided to begin a weekly travel
section. My article on the Discovery Riverboat was its first
article. Better yet, three of my photos were used to
illustrate the article.
Think Anniversaries
Be alert to anniversaries for tourism-related events. When I read
that the 50th anniversary of James Dean's death would occur in
2005, I put it on my calendar to write a travel article about
him, and the celebration his hometown of Fairmount, Indiana
planned in his honor.
Market Widely
Since Dean is a nationally known figure, I researched online
markets and the travel sections of Writer's Market and The
Writer's Handbook for multiple sales. However, I've learned not
to limit my searching to obvious travel publications. For
example, Grit published my article on the Peru, Indiana,
Children's Circus as part of its center spread. Although my focus
was on circus skills and discipline the children learn from adult
volunteers, I also turned the piece into a travel-related article
by including ticket information, dates of performances, and the
circus' Web site.
Travel article ideas are everywhere. The challenge for us as
writers is to look around and decide which one to tackle first.
Copyright © 2006 Kayleen Reusser
Kayleen Reusser has written hundreds of articles for dozens of
publications, including Chicken Soup for the Christian Soul 2,
Today's Christian Woman, Grit, Decision, Scouting, and Fort Wayne
Magazine. She writes regularly for the Travel, Neighbors, and
Ticket! sections of the Fort Wayne News-Sentinel. She is the
editor of a jail chaplaincy newsletter. Visit her website at
http://www.KayleenR.com.
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