








|
Do Not Go Clueless Into That Strange Culture!
by Ysabel de la Rosa
As a writer in this globalized age of communications, you could
make a cross-cultural journey at a moment's notice. Interviews,
reviewing press materials on the internet, and researching new
ideas often launch us on journeys, virtual or otherwise, into
another culture. If you land a job as a foreign correspondent,
knowing how to find and interpret cultural clues will provide you
more and better contacts, as well as provide you an extra margin
of personal safety.
Below are six things you can do that can keep you from traveling
"clueless" in a foreign land.
History Helps
Read as far back into the history of a country or culture as you
can. There and only there will you find answers to some of your
persistent questions on the differences between "your" culture
and "theirs."
Reading history books on Barcelona, Madrid, and Spain, going back
to pre-Spanish Iberian days, I found answers to questions such as
why Spaniards stand very close to each other when talking; why
loud speech is a custom, not an expression of emotion; why many
people dress in somber colors (not the dramatic red and black in
all those ads!); and why (excuse the indelicacy, please) one
frequently used (and totally accepted) expression is "Well, I
s--t in the ocean!"
None of the contemporary resources I checked answered these
questions. It's important to understand why certain customs,
attitudes, and habits exist. This understanding diminishes the
disorientation that accompanies culture shock. The less
disoriented you are, the more free you are to enjoy your trip,
and the more able to concentrate and establish an efficient work
routine.
Historical knowledge can also keep you from tripping a verbal
"mine" in an interview. For example, I now know NEVER to bring up
the Spanish Civil War with any Spaniard whom I do not know
extremely well.
When in Rome, Don't
But beware. Although I now have a better understanding of certain
cultural habits, this doesn't mean that I, as a foreign resident,
should adopt them. I have toned down the colors I dress in, for
example. But the fact that I know how to utter local indelicacies
doesn't give me a license to use them. The question to ask
yourself is not: can you say a particular expression, but should
you? I've heard only Spanish men verbally pollute the ocean, which
gives me, a foreign female, a definite clue!
Linguistic Clues
What you know about a language can be as important as knowing the
language itself. Each language's structure and its speakers'
usage habits provide a wealth of cultural information.
Spaniards and Spanish-speakers, for example, have a reputation
for being warm and outgoing. The fact that Spaniards stand close
to each other in conversation and kiss each other upon greeting
supports this cultural assumption. Yet the Spanish language
provides a critical clue to the contrary. Spanish always places
an "a" ["to" or "at"] before a person's name when used as a direct
object. In Spanish, I cannot know Cecilia. I can know "a" Cecilia.
I cannot hug my neighbor. I can hug "a" my neighbor. What does
this tell us?
In spite of the outward signs of extroversion, there is always a
barrier between one person and another. If you know this, then
you won't be hurt when someone you've known for three years and
who greets you with a kiss in public has yet to invite you to
their home. And you won't necessarily interpret an "abrazo" (hug)
as a sign of deep and lasting friendship. This one little, ever-
present "a" informs you that the "outgoing" Spaniard wants to
keep his or her boundaries intact, wants to respect the boundaries
of others, and that physical closeness is not synonymous with
emotional intimacy.
What do the following language patterns tell you about their
accompanying cultures?
- Spanish speakers frequently prefer to use passive instead of
active voice. In French, the active voice is usually preferred.
- In Japanese, the word for "house" can also mean "person."
- The Sioux language has no word for "late" or "waiting."
- English places adjectives before a noun; Arabic, Spanish,
Italian, French, and Portuguese place them (usually) after the noun.
- Mandarin Chinese has no equivalent word for "the."
- A Chinese expression frequently used to express thanks is "I
have caused you some trouble."
- To give someone a "rough time" in French is to make someone go
through "a rough 15 minutes."
These linguistic items offer important clues about their
respective cultures' attitudes toward responsibility, authority,
and intimacy; their perceptions of time, of patience and limits;
of what constitutes gratitude; and of their speakers' descriptive
priorities and categories. The more you perceive about the
"unspoken" customs hidden within the language, the better your
cross-cultural relations will be. As writers, we have a wonderful
tool at hand, simply by looking at sentence architecture.
Reverse Research
Find out as much as you can about what's been written or
publicized about your home culture in the country you are
traveling to or living in. What my Paraguayan house guest knows
about American petroleum development in South America, from both
local media and first-hand knowledge, was news to me, and not
pleasant news at that. It's important to have an idea of how the
other culture perceives your home culture, and why. This knowledge
can help you avoid difficult or embarrassing encounters and help
you prepare for how you may or may not be received -- or trusted
-- in a foreign setting or when writing in a cross-cultural
environment.
Specifics
Most of the following items are handled differently in different
cultures. These should be on your "constant check list" to
research before entering a foreign country or culture: Colors,
Gestures, Religious Holidays, Table Manners, Tipping, and Dress.
It's also wise to find out how a culture handles mobile phone
etiquette.
If you're unsure of the appropriate/inappropriate gestures in a
particular culture, keep your hands together and close to the
center of your body while talking.
If you're unclear about what certain colors mean in a country,
don't give flowers as a gift. Have gifts wrapped in the store
where you buy them.
If you're unsure about dress customs, then prepare accordingly:
Be prepared to wear long pants instead of shorts and short-
sleeved instead of sleeveless shirts/blouses. Women should be
prepared to wear a dress or skirt instead of pants and should
always have a scarf handy. Your personal style is of secondary
importance until you know the dress "parameters" of the culture
you are entering.
Buy a current magazine(s), even if you can't read the language
it's printed in. Study the ads and photographs. Look for your own
clues regarding the "specifics" mentioned above. Also look for
local publications in your native language. Airports and hotels
are natural places to find these. You can also contact your
embassy for suggestions of helpful publications. And, naturally,
you can follow this same procedure online, if you have a computer
with you.
Key Values
Even more important than specific habits are key cultural values.
Where religion is important, for example, you will often find
that reverence in general is equally valued, and is a value that
overrides differences between world religions.
Conversations about current events have the potential to "bring
up" conflicting values, while a culture's historical achievements
are usually safer territory, and equally as interesting.
Make an effort not to overlay your culture's key values on the
other culture. For example, in my home country, hospitality
implies freedom for my guests. I provide a base of operations,
but don't make decisions for them. In other countries, hospitality
implies that the host becomes responsible for his or her guest.
Although equal in generosity, these two kinds of hospitality do
not provide the guest the same privileges, and imply a different
relationship between host and guest.
Always learn the words for please, thank you, hello, and good-bye
in your host culture's language. With just these four words,
you'll be able to greet and acknowledge another person, as well
as express gratitude and respect -- key values in every one of
the world's cultures.
More Information:
- About.com World News
-
http://worldnews.about.com/newsissues/worldnews
- Crossing Cultures Magazine
-
http://www.digitrends.com/crossingcultures/mag.htm
- Culture Tips
- http://culture-tip.com
- Cultures, Ancient and Contemporary
-
http://www.cultures.com
- Culturgrams
-
http://www.culturgram.com/culturgram2000.htm
- Educational Games & Art
-
http://www.edgamesandart.com/cultures.html
- The History Net
-
http://thehistorynet.com
- Hyper History
-
http://www.hyperhistory.com
- Intercultural Press(Great source of books)
-
http://www.interculturalpress.com
- Journeywoman (information for men, too)
-
http://www.journeywoman.com
- World History Compass
-
http://www.WorldHistoryCompass.com/
- World Press Review Magazine
-
http://www.worldpress.org
Copyright © 2000 Ysabel de la Rosa
Ysabel de la Rosa is a writer and graphic designer whose work has
been published in 40+ print and online publications in the U.S.
and Spain, including ArtNet, Everything Art, Apogee Photo
Magazine, and Madrid's Broadsheet and Guidepost
magazines. She has also worked as a magazine and textbook editor.
Visit her website at http://www.ysabeldelarosa.com.
MORE RESOURCES FROM THE EDITOR:
|







|