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India as a Writer's Market

by Hasmita Chander

Maybe you never thought of it: That you could send your writing to that little country in Asia that you had only heard of -- with fakirs, elephants, and snake charmers traipsing around bare-foot on dusty roads in the sweltering heat.

While there are still snake charmers who shouldn't be there, tigers that should be but are close to extinction, and a few tame elephants walking about in little cities here and there, there is also, alongside, a huge population that reads and writes in English -- which means English publications -- and paying writing opportunities.

Magazine focus

There are a number of magazines for women. They cover subjects like fitness, glamour, fashion, beauty, cuisine, hobbies, travel destinations in India and abroad, lifestyles of the rich and famous, and women's issues. Men's magazines have been introduced recently which also incline toward the well-to-do, glamorous and stylish trends of living and dressing. Other types of consumer and special interest magazines include news and business, computing, interior decoration, architecture, photography, wildlife, children's, youth and teenage, health, and sports. Almost all magazines are national monthlies.

Manuscript submission

Standard submission is a cover letter and manuscript. Just as in any cover letter, hook the editor's interest, explain what your article is about, and mention your credentials and expertise on the subject. Type out, or get a clear printout of the manuscript. Make sure it is double-spaced, with enough margins left on either side of the page, and uses a readable font like Arial, or Times New Roman. The header should have the author's name and page number, the footer 'More follows... ' Enclose a self-addressed, stamped envelope for a reply for local submissions and include International Reply Coupons (IRCs) instead of stamps if you're submitting from abroad -- for the minimum weight of a few sheets of letter paper, one IRC is enough. Addressing the editor by name is good. Enclosing photographs or illustrations increases your chances of publication but try not to send out your only copy because you may not get it back -- even if you enclose enough postage and an envelope.

The way it works

Hardly any publications issue contracts to freelance writers. While some of them will say it orally or by e-mail, there is rarely a signed paper agreement. Most publications buy all rights but don't have an objection if the article is rewritten and sent to a non-competing publication. Few are interested in a reprint unless the article is of exquisite importance. The best way to understand the needs of a magazine is to read several issues, as almost no publication will send out guidelines if you request them -- unless they want to use your work on a regular basis, in which case they may send you some Do's and Don'ts.

Payment

Payment is made in Indian Rupees by check usually a month after publication. You can check the latest conversion rates at http://www.xe.net/currency/. Here are some approximate conversions:

1$ (US) = Rs. 46
1$ (Australia) = Rs. 24
1$ (Canada) = Rs. 30
1_ (Euro) = Rs. 42
£1 (British Pound) = Rs. 68

Most publications send the contributor a copy of the magazine in which the article appears.

So what do you write for an Indian publication?

As with writing for most publications abroad, keep to universal topics and general subjects unless you have something specifically Indian to talk about. You would have an advantage if you took a little time to get familiar with India -- this could not only ensure that you don't say something wrong or inapplicable in your article, but you could also get ideas for new articles from what you read.

Read all about it -- OK, at least a little!

The Internet comes in handy for research but if you're starting from scratch, typing 'India' into a search engine would bring up too many links. Two main sources for reliable information are newspapers, and books by Indian authors -- preferably those living in India. For example, R. K. Narayan's books give an excellent picture of the small town life of the yesteryears. Most national newspapers are available online. The Times of India is at http://timesofindia.indiatimes.com/, the Hindustan Times at http://www.hindustantimes.com and the Indian Express at http://www.indian-express.com.

It would also be convenient if you knew someone in the country, to help you with your research -- even if it's only to find out if cayenne pepper is available easily in the market, or when winter begins.

Safe topics to write about

Write about technology, fashion, gardening, animals, books, health, celebrity interviews, anything, but make sure these articles (or essays, poetry, stories) either have a connection with India somewhere, or are so universal that it doesn't matter who reads it, or from where.

Another angle is that people are interested in knowing what's happening in other parts of the world -- culture, politics, fashion trends, advances in science and technology. Bring your news to them. If you do a write-up on some unique development in your part of the country, it could appeal to an Indian editor too. Even if it were something small but curious -- for example, your neighbor dug up a snowman-shaped potato with nose and eyes in place from her vegetable garden; a publication on vegetable gardening or even a women's magazine in India (or any country) would be interested to use it along with a photograph.

No-no's

While editors and readers are open to reading articles by foreigners, avoid making these mistakes and stay in their good books:

  • Mentioning ingredients (or anything else) not available in India. Say you mention 'pie crust' for a recipe you send to a women's magazine -- in India people don't make pies much, so pie crust is not available off-the-shelf.

  • Using brand names as common nouns -- saying 'Evian' instead of 'mineral water,' 'Kleenex' instead of 'tissues'. There is not only the possibility that the reader is unaware of the brand name -- and therefore what you're talking about, but it's also wrong from the copyright point of view.

  • Using American English or colloquialisms. Since India was once ruled by the British, many of their rules are followed still -- driving on the left side of the road, and British spelling and grammar, for instance.

Exceptions to all of the above exist of course. You could mention an ingredient unavailable here because you explain about it -- what it is, why it's special and essential for the flavor; maybe the reader will ask her uncle in Chicago to bring it for her when he comes to India next! Using brand names could be necessary if you're saying something about a particular brand, or if you're writing a business article about a company brand. Lastly, some Indian magazines do use American spelling -- Computers@Home for example. As mentioned earlier, you need to look at copies of the publication before submitting your work.

Admittedly, it's not very easy writing for India (it's not easy writing for any country outside your own) and you may not get a grand figure on your check either, but it is an additional market for your writing, plus an extra clip. Several magazines are glossy and high-color, so your clip is going to look good as well.

Market information:


Health and Nutrition
Magazine for people of all ages interested in taking care of their health and diet. Covers various health problems, fitness, nutritional values of various food ingredients, staying healthy longer, fighting heart disease, etc; news from the medical field, experts reply to readers' queries. Query or send unsolicited manuscripts by snail mail.

Editor: Bharathi P. G.
Health & Nutrition, Magna Publishing Co. Ltd., Magna House, 100/E, Old Prabhadevi Road, Mumbai 400025
Phone: 91-22-4362270
http://www.magnamags.com/newM/health/


New Woman
'She's Just Like You.' Magazine for the modern Indian woman, edited by famous erstwhile film star, Hema Malini. Covers topics like personality, marriage, health, beauty, cosmetics, fashion, parenting, women's rights. Has interviews with popular celebrities in films, the art field, TV. Uses fiction 2000-4000 words. Query or send in manuscripts unsolicited by snail mail but always with SASE. Responds to submissions in 3-4 months. Does not prefer e-queries or submissions. Pays Rs. 1/word on publication.

Editor: Mrs. Hema Malini
Executive Editor: Archana Pai Kulkarni
New Woman, C-14, Royal Industrial Estate, 5-B, Naigum Cross Road, Wadala, Mumbai 400031
Phone: 91-22-4182797, 91-22-4138723. Fax: 91-22-4133610
Email: newwoman@newwomanindia.com
http://www.newwomanindia.com/new-woman-women-contact-details.htm


Savvy
Women's magazine that reaches out to all women -- middle or upper level of society. Main sections are food, fitness, fashion, and features. Fiction is used -- about 1500 words. Feature articles cover topics like women's problems and how to overcome them, successful women, interests like gardening, doll-making, crochet, etc. There are tips for good skin and hair; answers to cooking-related questions from the popular chef, Tarla Dalal. Queries and submissions by snail mail only. Unsolicited manuscripts accepted with SASE. Email is rarely answered.

Editor: Ms. Andrea CostaBir
Savvy, Magna Publishing Co. Ltd., Magna House, 100/E, Old Prabhadevi Road, Mumbai 400025, India
Phone: 91-22-4362270
Email: savvy@magnamags.com
http://www.magnamags.com/newM/savvy/


Verve
'The Spirit of Today's Woman.' New glossy magazine for women, mostly of the upper levels of society. Subjects covered are fashion, society, cuisine (continental as well as Indian), careers, fitness, celebrity interviews, travel destinations abroad. Query by snail mail in the first instance on paper -- email is not preferred. Payment varies and is by arrangement with individual writers. Best letter for the 'Readers Write' page wins fancy prizes, for example, one month it was a box of Godiva chocolates worth Rs. 6000.

Editor: Ms. Anuradha Mahindra
Features Editor: Ms. Mala Vaishnav
Verve, The Indian and Eastern Engineer Co. Ltd., Cecil Court, Mahakavi Bhushan Marg, Apollo Bunder, Mumbai 400001
Phone: 91-22-2021031, Ext. 478/471
Email: edit@verveonline.com
http://www.verveonline.com/


Copyright © 2002 Hasmita Chander
This article may not be reprinted without the author's written permission.


Hasmita Chander is a freelance writer from Bangalore, India. She has had close to 200 articles and a dozen children's stories published in India and five other countries. She has been a contributing writer for Computers@Home (India), The Grapevine (USA) and The Star (Malaysia). She runs a list for writers called Writing in India (http://uk.groups.yahoo.com/group/writingindia/).

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