**************************************************************** W R I T I N G W O R L D A World of Writing Information - For Writers Around the World http://www.writing-world.com Issue 10:05 10,485 subscribers March 4, 2010 ***************************************************************** MANAGE YOUR SUBSCRIPTION: See the bottom of this newsletter for details on how to subscribe, unsubscribe, or contact the editors. ***************************************************************** IN THIS ISSUE: ================================================================= THE EDITOR'S DESK: by Moira Allen THE INQUIRING WRITER - Creative Writing Software, by Dawn Copeman NEWS FROM THE WORLD OF WRITING WRITING JOBS AND OPPORTUNITIES FEATURE: How Social Media Helps Writers, by Penny J Leisch COLUMN: Free Stuff for Writers, by Aline Lechaye THE WRITE SITES -- Online Resources for Writers The Author's Bookshelf ***************************************************************** Writing.Com is the online community for writers of all interests. Create your free online portfolio and start writing today! ---> http://wwx.Writing.Com/ <--- Become a fan on Facebook: http://facebook.com/WritingCom Follow us on Twitter: http://www.twitter.com/WritingCom **************************************************************** WRITERSCOLLEGE.COM has 57 online courses. Prices are low. If you can reach our web site, you can take our courses. http://www.WritersCollege.com ***************************************************************** WRITE CHILDREN'S BOOKS. Learn how to become a published children's book author. Train 1-on-1 with an experienced professional writer. Free writing aptitude test. http://www.theinstituteofchildrensliterature.com/G9367 ***************************************************************** TORN BETWEEN YOUR WRITING AND MAKING A LIVING? You can do both, and earn $100 or more an hour writing copy in the morning-saving afternoons for your novel! Learn more about this perfect solution to the writers' dilemma. http://www.thewriterslife.com/a631/makealiving ***************************************************************** THOUSANDS OF WRITERS USE FANSTORY.COM FOR: * Feedback. Get feedback for every poem and story that you write. * Contests. Over 40 contests are always open and free to enter. * Rankings. Statistics will show you how your writing is doing. http://www.fanstory.com/index1.jsp?at=38 ***************************************************************** FROM THE EDITOR'S DESK ================================================================ The Disappearing Writer ----------------------- In January, I undertook one of those tasks that makes me question my sanity: I checked and updated the links on all 600+ articles on Writing-World.com. I make it a practice to update the links section every year (Dawn, bless her, is handling it this year), but the articles had never been checked. What surprised me was not the number of dead or changed links -- but the number of AUTHOR website links that had vanished. At least half the author bios had dead links. In some cases, it was a matter of switching from some outdated generic site like Homestead to the author's own domain. But in other cases, the author already had a domain--and it was gone. At the same time, I needed to track down some authors who had worked for me in the past, and I ran into the same problem: I could not find them. Some had vanished completely; I have no idea if they've stopped writing, emigrated to a desert island with no Internet connection, or died. Others, I could find through only one mechanism: Social networking sites, such as are described in our feature article below. Now, I find it rather amusing to see how my own "Internet" career has evolved from "cutting edge" (I wrote one of the first books on how writers could benefit from the Internet) to "dinosaur." I don't have a Facebook page, I don't do Twitter, I don't blog, and though I DO have a LinkedIn account, I never check it. However, I'm not knocking social networking sites; as our author Penny Leisch points out, they have many benefits for writers. Chief amongst those benefits, however, is "self-promotion." Leisch recommends social networking sites as an EXTENSION of a writer's promotional efforts -- as an additional place to connect with editors and readers. The disturbing trend that I'm seeing, however, is writers who are relying on social networking sites as their ONLY means of self-promotion. This is akin to telling both readers and potential employers (including editors like me, Madame le Dinosaur), "if you want to contact me, you have to join my club." For example, when I went hunting for authors who had contributed to an earlier edition of one of my books, the ONLY place I could locate several of them was on LinkedIn. This meant establishing a LinkedIn account of my own, simply so that I could make contact. And even then there were challenges: I found four people with the same name, and no means of determining which might be the author I was looking for. I had to turn amateur detective here, checking the author's bio in my file to find the school he'd gone to (he'd already changed jobs so that info was no help) and then matching it with the LinkedIn profile. I suspect that part of the appeal of social networking sites is, of course, that they are free. You don't have to pay for a domain name, web hosting, and possibly for someone to design and maintain your site. There's also the sense (merited or not) of security: Yes, the Web is becoming a perilous frontier, with hackers, spammers and worse. And perhaps part of the appeal is that it's simply so much easier to set up a Facebook page than create your own website. However, I can't help but believe that if you're a writer and your goal is to connect with readers and/or potential employers, part of your task is to make it as easy as possible for those readers and employers connect with YOU. Cloistering oneself inside the web's equivalent of a gated community (members only) does NOT make you accessible. This doesn't mean that you have to post your e-mail far and wide, if you don't want readers to engage you in conversation. But it does mean making it possible for readers to visit your site, see what new books or stories you have to offer, perhaps read your thoughts on writing or any other subject you care to cover, find out where you might be giving a talk or chat, and so forth -- all without having to jump through extra hoops. Similarly, if you're a writer looking for WORK, keep in mind that quite a lot of editors out there are, in fact, dinosaurs like me. We're dinosaurs because we've been doing this for a great many years, and we get set in our ways. We also don't like extra hassles, and will go out of our way to avoid them. Thus, given a choice between a writer who has an accessible website and an e-mail address where we can make contact RIGHT NOW, and one who can only be found on a site where we have to set up an account, verify it, and then use that site's internal communication system to make contact, guess which we'll pick? (By the way, I put this in action myself on that same book, Googling for a site on a particular topic and then hiring the author of that site to write a book chapter.) Are you a vanishing author? One way to find out is to Google yourself. If the only place your name turns up is on a social networking site, or in the bylines of a few articles sprinkled across the web, take another look at your online presence. Think of social networking sites as "the mall" and a personal website as "office space." You may make some connections and have some great chats at the mall -- but a lot of people (and especially employers) are still going to expect to find you in the office. Don't let them down! -- Moira Allen, Editor ***************************************************************** MORE FROM THE EDITOR'S DESK ================================================================ Calling all Bloggers! --------------------- Do you have a blog? If so, I'd like to hear from you. I am in the midst of updating my book, "Starting Your Career as a Freelance Writer," and I want to include a chapter on blogging. I'd like to talk to writers who blog -- whether they blog on writing or on any other topic. If you'd be interested in assisting me by completing a short questionnaire on blogging -- how to get started, pros and cons, how blogging has helped you promote your writing, whether you've been able to earn income from blogging, etc. -- please drop me a note with your e-mail. Please put "Blogging" in the subject line. I'll be sending out a questionnaire in the next couple of weeks. Thanks! -- Moira Allen, Editor ***************************************************************** CHILDREN'S WRITERS COMPETITIVE EDGE. Monthly 12-page newsletter of editors' current wants and needs - up to 50 each month. Plus market studies and genre analyses loaded with editors' tips and insights into subjects and writing styles they're looking for right now. Get 2 FREE issues and see for yourself. http://www.thechildrenswriter.com/M8536 ***************************************************************** THE INQUIRING WRITER: Creative Writing Software, by Dawn Copeman ================================================================= Last month Kevin Walsh asked "if any of your readers use creative writing software such as WritePro or FictionMaster and if it helped their writing?" I can only assume that none of you do, because no-one replied. Sorry, Kevin. It doesn't seem as if we can help you with that one. Seeing as we have a very long but incredibly useful article on social networking for writers this issue, I'll keep this section very short. This month's question comes from two writers. One has self-published a book of poetry and the other, Stephen D. Rogers, has had a short story collection published by a small publisher. They both want to know what they should be doing to boost publicity for their books. Hopefully, some of you can help. Email your responses with the subject line "Inquiring Writer" to me at editorial@writing-world.com. Until next time, Dawn Copyright (c) 2010 Dawn Copeman **************************************************************** NEED SOMETHING DIFFERENT FROM THE USUAL "HOW-TO" BOOKS? Get published author Peggy Bechko's just-released e-book, "Out of Thin Air: A New Writer's Guide for New and Young Writers" - filled with writing tips, how-tos and helpful weblinks for the serious new writer. Just $15 from http://www.newwriterguide.com/ ***************************************************************** NEWS FROM THE WORLD OF WRITING ================================================================= 6500 Authors Say 'No' to Google Book Agreement ---------------------------------------------- Any authors who did not want their works to be digitized by Google had until January 28 to notify the courts. Documents released by the courts reveal that over 6,500 authors and publishers have declined to take part in Google's Book Agreement. The estates of Roald Dahl, Rudyard Kipling and Nevil Shute have refused Google permission to digitize their books and thousands of living authors from all over the world have followed suit. For more on this story visit: http://tinyurl.com/ylb69zj Man in Kentucky Faces Prosecution over a Poem --------------------------------------------- A federal judge in Louisville, Kentucky has ruled that Johnny Logan Spencer Jr. can be prosecuted over a poem he wrote about the president. Mr. Spencer argued that his poem was covered by the First Amendment, but was overruled. For more on this story visit: http://www.theleafchronicle.com/article/20100227/NEWS01/2270329 Rough Time Ahead for Travel Books --------------------------------- Sales of travel guides fell by 8.9% in 2009, according to Nielsen BookScan and many in the sector feel that the best they can hope for this year is for sales to remain at 2009 levels. This doesn't look that likely given that in the UK sales of travel guides have dropped by 14% over the last five years. For more on this story visit: http://tinyurl.com/yfo8y4o But Upturn Predicted for Children's Books ----------------------------------------- Industry professionals are expecting increased demand in all sectors of the children's publishing sector this year. Demand for Young Adult books is high but for the first time in two years there is increased demand in the US for picture books too. For more on this story visit: http://tinyurl.com/ylla7vz ***************************************************************** INCREASE YOUR ODDS OF GETTING PUBLISHED through training, practice, feedback and revisions. Hone your skills through online courses, personal mentoring, free lessons and loads of tips on developing original, well-crafted writing from novelist/university instructor/ mentor Pearl Luke. http://www.be-a-better-writer.com ***************************************************************** WRITING JOBS AND OPPORTUNITIES ================================================================= Stylus Media Group Seeking Global Freelancers --------------------------------------------- London, UK based Stylus Media Group is looking for global freelance contributors to support their dynamic new online business and a growing global team for the interiors, design and lifestyle industries. Whether you're a dedicated interiors, architecture or design reporter, visual arts and culture writer, a travel specialist or an expert within the trend forecasting business with knowledge of consumer and lifestyle trends, they would like to hear from you. Please send your CV and a cover letter to jobs@stylusmediagroup.com Mother Earth News Seeking Contributions --------------------------------------- Mother Earth News is a bimonthly magazine that promotes more self-sufficient, financially independent and environmentally aware lifestyles. Readers range in age from the early teens to 90-plus. They welcome articles and quality photographs for two departments: "Country Lore" and "Firsthand Reports from the Field." "Country Lore" presents handy how-to tips of 100 to 300 words; payment is $25 to $50 per published item. "Firsthand Reports from the Field" are first-person stories (1,500 to 2,000 words) about sustainable lifestyles of all sorts; payment is $150 per published piece. View website for details: http://www.ogdenpubs.com/writers/men.html Wend Calls for Submissions -------------------------- Wend is interested in first-person accounts of literate adventure travel with a social/anthropological/environmental awareness that permeates throughout the story. Stories are about ordinary people doing extraordinary things, not extraordinary people doing ordinary things. All departments pay 25 cents a word, plus photos. View website for contact details. http://www.wendmag.com/writersguide **************************************************************** BE YOUR OWN EDITOR, by Sigrid Macdonald, is a crash course in writing basics: everything from run-on sentences to character development to organizing essays and nonfiction articles is covered here. Buy it at Lulu: http://tinyurl.com/yehze36. **************************************************************** FEATURE: How Social Media Helps Writers ================================================================= By Penny J Leisch Social Media 101 ---------------- You probably already spend too much time at the computer. Maybe you even agree with George Clooney, who said, "I'd rather have a prostate exam than a Facebook page." Would you be interested if I told you that I received two job contacts and a contract within the first week I used Twitter? I did. Do I get that response every week? No. Are there ways to promote yourself and increase your visibility? Yes. This article addresses the most popular social media sites as of 2010. The sites, the ownership of the sites, and the features available change with lightning speed. My goal is to help you use these new tools to further your writing goals. Therefore, I'll explain the advantages and disadvantages, as well as a bit about how to market in these venues, after we talk about what these sites do. For instructions, there are plenty of how-to articles and each site offers a tutorial, but I'll list a couple in the resources too. First, you need to know that all writers who use this form of advertising and networking are your competition. I recently read about a company that only tweets their jobs. They do it to lower the number of applications they receive. You can be one of the people who get a shot at that job. Facebook, MySpace, LinkedIn, and Twitter allow an individual or business to set up a profile. Think of each profile as a mini-website. These services provide tools that allow you to limit who sees your information (called privacy controls), who may contact you, how they contact you, and how much information you share. The biggest challenge for newcomers is that you must define your purpose for the site to be effective. First, let's talk about each site and what they offer, as well as how they differ. Facebook --------- Facebook is a hybrid of personal and business users with over 300 million users (SiteProNews, October 9, 2009). According to Alexa.com, it's the third most trafficked site in the world. It's also the number one social network (Nielson.com). If you want exposure, you can get it here. Set up a basic account and a great profile, at the very least. The demographic is primarily 35 years old and up (Facebook.com), with high incomes: 51% over $75K and 33% over $100K annually (Jayde 2009); people now spend three times more on Facebook than on Google (Jayde 2009). That's a lot of market potential, and it's an international market! I bet those folks with $100,000 annual incomes can afford to hire a writer to help with their memoirs, newsletters, and resumes. This website appeals more to professional and mature audiences than MySpace, partially because the format is cleaner and easier to navigate. It's designed to allow people to communicate through messages, posting to the wall -- which is like a bulletin board -- sharing photos, news, blogs, and more. There are also fun features, like sending flowers or hugs, to customers, friends, and family. Business users also add personal touches to their sites. They use logos showing charities the business supports, company picnic photos, and good PR news. It's very important to check the privacy settings carefully though. You'll quickly annoy friends and family if you send every update to the entire list. It's also not a good idea to send your boss a note that says you sent flowers to your girlfriend or applied for another job. These risks are good reasons not to mix business and personal use. MySpace ------- MySpace earned its fame among the teens and college crowd first, as did Facebook. However, Facebook evolved, and the primary users are now older. MySpace still has a lot of wild, sometimes offensive, content. This may be encouraged because MySpace allows anonymity, which the others don't. Who needs to be anonymous to contact friends or run a business? MySpace statistics show steady decline (over 55% decline in traffic between 9/08 and 9/09, Experian Hitwise). Most sources I checked give it only a quick mention. Some businesses focus on MySpace because they have a strong market among a specific demographic that hangs out there. For example, this is a great place for an author of popular teen books, but it may not net much for a CPA. MySpace is available in twenty languages, and it's still the largest networking site in the U.S. Therefore, there may be added value here if you work in multiple languages. Parents and employers sometimes maintain accounts for the sole purpose of keeping an eye on kids or employees. Other individuals and businesses use it solely to have a presence on all major social media, as I do. The ease of use has improved, but it's still not as clean as the others are. It's also not rated as favorably for business use as Facebook or LinkedIn. If you are just starting out, minimize the time spent here or skip it, unless you have a clear connection to the under 25 audience. LinkedIn -------- This is the most respected and widely used site for business networking. LinkedIn is where you share ideas and get answers to questions from professionals that you'd never meet any other way. Industry specific professional groups help each other through advice, resources, referrals, and more. Plus, employers post jobs and recruit here. LinkedIn isn't a fast-track to becoming an executive editor at Random House, but it is good exposure that can be focused on your specialty. People get to know you through discussions. They learn about you and your expertise when you answer questions for others by responding to a discussion. Again, it's about others and earning the respect of others in your network who can make referrals. In addition, customers and employers can post public recommendations on your page, and you can see when people in your network change jobs or location, which helps you maintain a current network with viable contacts. Your network can be as wide or narrow as you want to work to make it. Because of my LinkedIn profile, I netted a job offer from one of my husband's connections. A former co-worker of his is starting a small business and had no idea that I write professionally. Once that became known, I got an email asking if I would edit their website content. I accepted, and two more projects followed, with more to come. Twitter ------- The Twitter phenomenon is still relatively new. It's really a micro-blogging site, and it grew by 1,928% from June 2008 to June 2009 (Nielson.com). It is now the fastest growing social network in the world. One resource, istrategylabs.com, states that 46% of Twitter users are college graduates, and 31% are between the ages of 35 and 49, with use roughly equal between males and females. According to TechCrunch.com, the 50 millionth unique visitor arrived in July 2009. That's a lot of potential exposure. The purpose is to create awareness of your presence. Messages should provide helpful tips, entertain, or inform your target market. Yes, there are spammers and hookers here too. It's easy to block the undesirable element though. The big no-no is blatant self-promotion. Like all customer-oriented content, it's about them, not you. The short message format is also the ultimate test of your ability to get to the point, which isn't a bad thing to practice. You build a following by offering information that people want, solving problems, and engaging in useful conversation, not by promoting your work ad nauseum. There is an amazing amount of good research information available by doing simple searches too. Two job offers appeared within the first week after I set up my Twitter account. First, I searched for writing jobs and followed them. Second, I tweeted daily. I tweeted a couple of writing tips, a coupon for a discount on resumes, a new blog entry, and an entertaining quote pertaining to writing. One day, I received a DM (direct message) from a manager asking if I'd be interested in writing for her company. She had visited my website and seen my writing on other sites. We exchanged e-mail addresses, and a contract followed. The other employer tweeted a job that I saw because I was following writing jobs, and I replied. Many of the jobs posted are SEO [search-engine optimization] content writing and bid-for-work sites. However, there are agents, authors, writers, individuals, and businesses online. Any of them may need a writer or may be looking without advertising. You can easily maintain a presence and monitor your account with simple management tools. I only spend a couple of hours each week managing my accounts. In fact, the time people spend on Twitter is declining now that the novelty is wearing off. That may bode well for the content becoming leaner and more meaningful. And HOW MANY more? ------------------ Twitter, Facebook, MySpace, and LinkedIn are only a few of the social media sites for business networking. They are in the top five used in the U.S. There are over one hundred others, including Naymz, Fast Pitch, Ryze, and Biznik. Nexopia is among the most popular in Canada, and Friendster is a very popular site in Asia. Some sites focus specifically on one industry. Others attempt to create a niche and eliminate annoying features. They may screen posts more carefully, eliminate advertisements, and/or charge for membership. I get an invitation at least once a week from someone who wants me to join a new networking site. Just settle on one or two top sites and don't try to cover all the bases. You'll save valuable time and your sanity. Using Social Network Sites -------------------------- Think of anything on a networking site as public information. If you wouldn't share the information with your boss or your grandmother, don't put it on a website that's open to the public. There are privacy controls that allow you to limit access. However, we are talking business here, and you won't get business by hiding your profile. A recent article I read says that 56% of employers say hiring decisions are affected by what an applicant puts on social media sites (SitePro News). This is of significant importance to writers, since many writers have other full time jobs. Have you Googled your name lately? You should check to see what's out there occasionally to protect your image and your work. For example, I used to use Penny's Pen. A search of that term brought up a website about a pet pig. Hmmm. Apparently, it was a very popular pig. Brian Solis of Future Works, a Silicon Valley PR firm, performed a social media gender study and found that women outnumber men by a minimum of 5-15% on most social networking sites. If women are your audience, social media is where you want to market. How you market in this arena may not be as obvious. In real life and in online marketing, customers don't usually hang out with your peers. What types of activities engage your ideal customer? Do you write about finance? High net worth clients may be in philanthropic or investment groups. Find a reason to be there. Are you a printer or publisher? Get in front of marketing professionals. Are you a resume writer? Join job search forums and networks where people actively search for jobs. Then, participate in discussions, start discussions, and offer tips to show your expertise. It's not necessary to advertise everything on every site. Focus on the purpose of each site. Use Facebook to advertise classes, teleclasses, products, services, or webinars. Try to offer some free incentives. To do business-to-business advertising, post workshops, meetings, conferences and articles on LinkedIn. Search for groups of potential customers that need to be aware of you and join them. Tweet short tips and useful information. Another thing that builds visibility and credibility are discussions on LinkedIn. Start one. Not only do you learn a lot and gain visibility, you get a wealth of information. I asked the members of several LinkedIn groups this question, "How many of you are using Twitter? Are you networking with others or connecting with customers? Do you have more than one account for different purposes? Tell me your experiences and strategy." I received fifteen responses at last count. Everyone openly shared information. One Freelance Success member tweets twice a day about her editing business and books and tweets occasional social comments. She states that she gets some referrals to her website from Twitter, but more from LinkedIn. She keeps Facebook for personal use to connect with friends and former co-workers. Another writer from the Austin Independent Business Alliance (AIBA) group has used Twitter for about a year and states she has landed a few projects, but she uses it mostly to learn about her industry, "like my own online library of resources." What else can you do? You can pitch a job to a journalist that followed you back on Twitter. You can share a link with valuable writing tips. You can build your personal brand and create an image that makes you approachable and human. This is especially important for writers who mentor other writers or teach lifewriting skills, because personal stories are always a sensitive topic. You can even do advanced searches to find people in your area to network with in person. Don't be intimidated. Just take it one step at a time. GETTING STARTED ---------------- LinkedIn, MySpace, Facebook --------------------------- Basic accounts are free on all of these services, and it's easy to set up a profile by following the instructions. All offer a variety of controls that allow you to decide which information you want to show the public. For example, you may want to display your state of residence but not your birth date. Remember, don't include too much personal information, such as a home phone number, home address, or photos of your kids and where they go to school. Save those things for a site restricted to family. On the other hand, if you want to do business, you have to accept some form of contact. If you elect only to accept contact through the message feature on that site, you must also remember to log in regularly. Most sites forward email from the site to your personal email if you wish. Gmail or Yahoo email accounts can provide an extra layer of privacy, but you must remember to login and check them. Originally, I had a mail store mailbox for snail mail, because I work out of my home and posting street address on the website increases business. However, I have so little need for business snail mail that I closed the box last year. Your type of work and clientele should guide your choices. Be consistent and decide what you want to emphasize before you set up profiles. Business people need to be accessible and personable, without being naive and vulnerable. That's a fine line to walk in the world of the Internet. However, it's a proven fact that a photo can increase sales by 50%. You must be real. Before you set up accounts, pick a photo, write a tagline or short description, decide on several different login and password combinations you like, and draft a statement that describes you, your accomplishments, and your services. In addition, some password systems don't allow you to use your first name, two letters in a row, or your email address. You may have to come up with one that fits the site specifications. Remember to write all of them down. Don't use the same login and password for every social media website, and don't select one you use for personal banking or logging into your blog. If a company has a security breach, that could leave you vulnerable in other areas. Once you have all of this information together, you are ready to create an account and build a profile. Select groups and contacts based on what you want to accomplish. If you are an author who wants to get to know publishers, follow publishers; join publishing groups, post messages about what you write and how you build your platform. If you work in publishing and want a new job, your messages could be tips you've learned in the trade with subtle information about your accomplishments. Compliment others on their blogs, websites, and successes too. Those entries create an awareness of your presence that can result in referrals and work later. Twitter ------- Twitter's profile is limited to 256 characters. With this limit, you definitely want to draft the profile before you set up your account. It must be highly focused to fit and be effective. There are limits in the communication format too. Your message is a tweet. Tweets have a limit of 140 characters, and your followers are called tweeps. You can also send and receive a direct message, called a DM. The idea is to follow people in your industry and in subject areas where you want to gain information or contacts, e.g., This Old House for home renovation tips. Tweeting is where you gain real visibility. Most people you follow check your profile to decide whether they want to follow you back. That makes them aware of you. The exception is companies. They usually follow back automatically or not at all. While there is a convention that says, "If someone follows you, you follow them," don't take that too literally. We don't all need real estate in San Francisco or a daily update from the BBC in London. The easiest way to read and manage Twitter is by downloading free software called TweetDeck, which consolidates the messages in one window that's organized in four sections that are easy to scan. For tweeting, the free management tool I use is SocialOomph (formerly TweetLater). This program allows me to monitor mentions of my profile, and it lets me set up tweets in advance, which is essential when I need concentrated time to write. It also allows me to generate a daily digest email of specific people or subjects that I want to watch. There are tons of paid upgrades available for all of the services, but there isn't any need to pay. The free services work fine. One other caution is to be very sure of the meaning of any shortcuts or abbreviations you use. Many text terms have multiple meanings that can lead to great embarrassment. A good source of clarification is the Urban Dictionary at http://www.urbandictionary.com/ Of course, there are disadvantages too. People sometimes complain that too many of the group messages on LinkedIn are spam. It is true many people don't follow the guidelines, and some marketing gurus advocate for breaking the rules. Many new users follow these "gurus" blindly. Once you see how annoying it is, you'll understand why it's not a technique to use to build relationships for freelancers and small businesses. You can always drop an annoying group. One means of control is to set up mail sort folders. Send group emails to a separate folder that you read at your convenience or on a set schedule, such as Tuesday and Thursday. That way those messages don't clutter your inbox, and you don't waste time. It's easy to scan quickly through the headings to see whether you've received a DM or an email from an individual that may need attention sooner. Beyond the Basics ----------------- You've set up your account, navigated through the basics, and you're at least familiar with moving around on the sites you've selected. Now, it's time to talk about how to build your contacts and how to use these sites to build your business. The first thing to understand is that this is a part of marketing yourself as a writer. It's not a magic job magnet. I've read the articles where the author announces instant fame and a book contract within weeks, but that's not what happens for most people. On the other hand, a writer who doesn't learn to market online loses many opportunities. More and more people search online for all of their services from doctors to carpet cleaning. You don't have to be an Internet guru, but you need a presence. When you set up multiple sites that describe your work and your services, the consistency of those descriptions establishes your brand. In marketing, it is said that a customer has to see an ad seven times to remember it. Plus, all of these sites provide an opportunity to link back to your main website too. Use your website name or your name to customize the link (for example, facebook.com/pennyleisch). Select whichever name you use to do business, if it's available. You can further solidify your brand by selecting colors that are consistent with your website. Unless you are a programmer, you might not have a perfect match, but you'll have a consistent image on the sites that offer color options. Next, it's time to start selecting groups to join on LinkedIn. You also need to find people to connect with on Facebook and MySpace, and people or organizations to follow on Twitter. Of all of these, Twitter seems to be the most confusing to novice users, and I understand why. Hash tags (#), address signs (@), abbreviations (U, R, 2, etc), and unique things like follow Friday (FF) make it look like alphabet soup or a kid's coded message. Give yourself time and find a good tutorial. If you have a friend that is already tweeting, watch and ask questions. It isn't hard. It's just new and different. This article explains what these tools are and how to benefit by using them. There are many very well done systematic tutorials available to teach the rudimentary skills. If the first one you try isn't easy to understand, try another. Two good ones are listed below. Now, go have fun and try something new. Resources: http://www.tweetdeck.com for easy viewing of tweets, direct messages, and updates http://www.socialoomph.com (formerly tweetlater.com) for Twitter management http://www.linkedin.com networking targeted for businesses and freelance work http://www.myspace.com networking for personal and business use http://www.facebook.com networking for personal and business use http://www.twitter.com the micro-blogging platform of social media http://www.urbandictionary.com for definitions of abbreviations and social media slang http://www.theavidwriter.com offers a beginner's Twitter tutorial http://mashable.com/guidebook/twitter offers a large Twitter tutorial online http://j2bmarketing.com Check out Marci Reynolds' excellent Internet marketing tips that apply equally well to freelancers, small businesses, and individuals. http://www.mashable.com is a leading authority on social media and a good resource for finding out where your target demographic likes to hang out. http://www.friendfeed.com allows you to manage all of your networks in one place Twitter Starters for Writers: ----------------------------- Look at the profiles and posts for these tweeters to get started. http://twitter.com/WoodenHorsePub http://twitter.com/authorsteam http://twitter.com/bookmarketer http://twitter.com/maureenogle http://twitter.com/pennyleisch http://twitter.com/susanorlean http://twitter.com/wingspouse http://twitter.com/wordywoman http://twitter.com/writerbabe >>--------------------------------------------------<< Penny J. Leisch is an independent writer. Her work appears in newspapers, magazines, online, and in two Cup of Comfort anthologies. She also wrote Writing & Photography: A $Winning$ Combination. You can learn more about Penny at http://www.pennyleisch.com. She has a profile on MySpace, LinkedIn, and Facebook too. Copyright (c) 2010 by Penny J. Leisch For more information on using the internet to find writing work visit: http://www.writing-world.com/rights/netjobs.shtml **************************************************************** WIN PRIZES AND GET PUBLISHED! Find out how to submit your stories, poetry, articles and books to hundreds of writing contests in the US and internationally. Newly updated for 2010, WRITING TO WIN by Moira Allen is the one-stop resource you need for contests and contest tips. Visit Writing-World.com's bookstore for details: http://www.writing-world.com/bookstore/index.shtml **************************************************************** Free Stuff for Writers: Free Writing Courses ================================================================= By Aline Lechaye You think your writing is good, but you'd like to see it taken to a new level. Or, alternatively, you think your writing is bad and could use some help. Maybe you want to learn more about the basics. Or maybe you would just like to get some answers to the big questions in life: what makes your characters great characters? How does plot work? How can you get dialogue to come alive? Sounds like you could use a writing course. No, we're not talking about those $500-for-a-week things, or "Limited Offer!" workshop emails that show up in your spam inbox. The courses listed here are all free, and they're all high-quality. Some are university courses. Some are set up by well-established writers. Either way, they're written by people who KNOW. Writing and Reading Short Stories --------------------------------- This is an MIT course that was taught in the fall semester of 2006. All the course lecture notes are downloadable in pdf format, which makes it easy for you to work in the privacy of your own home once you've gotten everything down on your computer. You're taken through the process of storytelling, character building, plotting, and description. The "assignments" section of the site also has a few student stories as examples for you to read. Get the course here at http://tinyurl.com/yap5x3y Nine-Week Screenwriting Course ------------------------------ Screenwriter Steven Barnes taught years of screenwriting at UCLA, and now he's condensed his college course into a nine-week online workshop. This intense course is not only for screenwriters, but can be helpful for the "normal" writers as well. As Barnes himself comments in the introduction: "In general, writing is writing." The course discusses structure, plotting, and he even... gives you homework! Learn more about it at: http://www.lifewrite.com/html/class.htm Plotting Mini-Course -------------------- Lots of writers consider plotting the biggest headache of writing. What is plot? How does one DO it? Is plot something you have to be born with? Never fear. Award-winning full-time writer Holly Lisle (Fire in the Mist, available from http://hollylisle.com/downloads.html for free) has a plotting course that can help. The seven-part course is sent to you via email, and contains plotting tips and examples. Each lesson starts with some general advice, a plotting example from Holly, and some questions to get you started on your own work. Sign up for the course here: http://hollylisle.com/fm/Workshops/plot-outline1.html Character Building Workshop --------------------------- The Writers' Village University has now made its character building workshop available online for free. This workshop is a series of questionnaires to help you build your characters, define the archetypes, and there's even a section on disorders. If you love those personality quizzes in magazines, you'll love this workshop. Try it out at: http://writeronline.com/ Start Writing Fiction --------------------- Open University offers this twelve-hour fiction course on http://openlearn.open.ac.uk/course/view.php?id=2748&topic=all. The materials are all online, and there are examples and discussions that you can read. The course is divided into three big sections: character, setting, and genre. The good thing about online courses is that you aren't restricted by class attendance, stuttering instructors, or snoring classmates. You can work at your own pace and read course materials in bed. And in case you forgot, all the courses are free, so you have nothing to lose...and everything to gain. >>--------------------------------------------------<< Aline Lechaye is a translator, writer, and writing tutor who resides in Asia. She can be reached at alinelechaye@gmail.com. Copyright (c) Aline Lechaye 2010 ***************************************************************** THE WRITE SITES ================================================================= Freelance Writer's Database --------------------------- This is aimed at UK writers and is a place where writers, editors and agents can meet up. It is free to join and looks quite useful, especially if you're hunting for an agent. http://www.freelancewritersdatabase.co.uk/index.php Short Story Writing: Advice from a Creative Writing Tutor --------------------------------------------------------- This site has a wonderful collection of articles on all aspects of short story writing by Ian Mackean. Take your time on this site to get the most from it. http://www.literature-study-online.com/creativewriting/ Writing Science Fiction and Fantasy ----------------------------------- This is a free online course aimed mainly at young writers but suitable to anyone who wants to have a go at writing in this genre. http://www.writesf.com/ ***************************************************************** WORLDWIDE FREELANCE WRITER - You can download a free list of writing markets if you subscribe this week. Discover almost 2,000 writing markets from USA, Canada, UK, Europe, Australasia. http://www.worldwidefreelance.com ***************************************************************** SERIOUS ABOUT WRITING? Join the National Association of Independent Writers and Editors, the professional association with a career-building difference. We partner with you to create a strategic online presence with genuine credibility. You get a free NAIWE-linked website (and more) so you'll be where people come to find writers. Join us today at http://naiwe.com! **************************************************************** AUTHOR'S BOOKSHELF: Books by Our Readers ================================================================= Be Your Own Editor, by Sigrid Macdonald The Magic Forest, by Faye Stine Star Ship Fantasy, by Faye Stine The Sixties: An American Family in Europe, by Ada Feyerick What Every Grant Seeker Should Know, by Janise Smith Find these and more great books at http://www.writing-world.com/books/index.shtml Have you just had a book published? If so, let our readers know: just click on the link below to list your book. http://www.writing-world.com/books/listyours.shtml ***************************************************************** ADVERTISE in WRITING WORLD or on WRITING-WORLD.COM! For details on how to reach more than 100,000 writers a month with your product, service or book title, visit http://www.writing-world.com/admin1/adrates.shtml ***************************************************************** Writing World is a publication of Writing-World.com http://www.writing-world.com Editor and Publisher: MOIRA ALLEN (editors@writing-world.com) Newsletter Editor: DAWN COPEMAN (editorial@writing-world.com) Copyright 2010 Moira Allen Individual articles copyrighted by their authors. Back issues archived at http://www.writing-world.com/newsletter/index.shtml Writing World is hosted by Aweber.com ***************************************************************** Subscribers are welcome to re-circulate.
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