Promoting Your Book Through Telephone Interviews
by Brian Jud

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Performances on radio talk or news shows are the workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands or millions of people at one time at little or no cost.

You can use your telephone to tape radio shows or perform live, from any place in which there is a good connection, no background noise and where you can talk uninterrupted for the length of the show. Telephone interviews provide inexpensive exposure because the producer will call you, typically. Here are several guidelines to make telephone interviews more effective:

If you are thorough in your preparation, you will alert your host to your potential as an interesting guest. You both will be relaxed, and the interview will be conducted between two professionals, both trying to create an interesting, informative and entertaining show to meet their respective objectives. When this occurs, you will be asked back to repeat your performance.

Find Out More...

Preparing for an Interview - Debbie Ridpath Ohi

Speak Up for Your Writing - Donnell King

Speaking Without Butterflies - Moira Allen

When Authors Engage in Public Speaking - Patricia Fry

Copyright © 2003 Brian Jud
This article may not be reprinted without the author's written permission.

Brian Jud is an author, book-marketing consultant, seminar leader and television host. He is a prolific writer of articles about book publishing and marketing, a syndicated columnist, and a frequent contributor to the Publishers Marketing Association Newsletter. He also hosts the television series The Book Authority, and has appeared on over 500 television and radio shows. Brian is the founder and president of the Connecticut Authors and Publishers Association, and founder and president of Book Marketing Works, a book-marketing consulting firm (


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