Let Them See Your Title: Publicizing Your Children's Book
by Noelle Sterne

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As a children's author, do you know you can use more resources to publicize your book than mainstream authors? I discovered many of these avenues after the publication of my children's book Tyrannosaurus Wrecks: A Book of Dinosaur Riddles (HarperCollins). This book, in print for eighteen years, was featured on the first dinosaur show of PBS-TV's Reading Rainbow, which continues to air and is now on DVD.

Possibilities for broadcasting your book and extending its life are expansive, and the four categories that follow should help you organize your own ideas.

1. You in the Flesh

Kids -- and adults -- love to meet a real, live author. So load up copies of your book, polish your press release (see #2), and work up some ideas for a presentation. These may include how you came to write the book, what it's like to write a book, what you DO to write a book. You can also tie the book to a school theme unit, hold a writing workshop related to the book's subject, or do role-plays with the audience on characters in the book. Decide too on your conditions -- length of presentation, materials needed, how far you'll travel, and fees.

To get a feel for the many methods and presenter requirements, study the presentation descriptions of your favorite children's authors. I admire the websites of Barbara Seuling, Peter Lourie, Deborah Morrison, and Josephine Nobisso. Convenient links to these authors and others are posted at Children's Book Council (http://www.cbcbooks.org/) and the Society of Children's Book Writers and Illustrators (http://www.scbwi.org).

You should also consider the following:

2. You in Print (Actual and Virtual)

Print and online opportunities to publicize your work are limited only by your imagination. Here are some.

3. Your Stuff

Everyone loves free stuff. Your publisher will probably supply some, but suggest other things. And consider investing; it's worth it. Give out your stuff everywhere -- at presentations, other events, and every holiday dinner with relatives.

4. Your Next Act...

Spinoffs and sequels not only stretch your talents but broaden your public. With one book done, you've probably already started another, or at least dragged out your notes.


This long list should help you see the many possibilities for publicizing your children's book. Choose any combination that fit your resources, time, and inclinations. Whatever mix you select will get your name around, increase your writing credits, give you practice in promoting yourself, and boost your book sales.

Copyright © 2010 Noelle Sterne
This article may not be reprinted without the author's written permission.

Author, editor, ghostwriter, writing coach, and spiritual counselor, Noelle Sterne has published over 250 published fiction and nonfiction pieces in print and online venues. She has contributed many guest blogs and writes a column in Coffeehouse for Writers, "Bloom Where You're Writing." With a Ph.D. from Columbia University, for over 28 years Noelle has guided doctoral candidates to completion of their dissertations. Based on this work, her latest project-in-progress is a practical-psychological-spiritual handbook, Grad U: Complete Your Dissertation -- Finally -- and Ease the Trip for Yourself and Everyone Who Has to Live With You. In her current book, Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books), Noelle draws examples from her practice and other aspects of life to help writers and others release regrets, relabel their past, and reach their lifelong yearnings. Visit Noelle at http://www.trustyourlifenow.com.


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