Equipping Writers for Success
The Writing Life
The Writing Life
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by Moira Allen
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Getting published, however, is surely the most frustrating task writers face. Even when we follow every piece of good advice, studying the markets, sending professional query letters, formatting our manuscripts to precise specifications, and spellchecking until our eyes cross, publication often eludes us. Often, we never even know why.
When the yearning for publication meets the frustration of rejection, writers become vulnerable to temptation. This is the point where many of us succumb to the notion that if publishers won't pay us, perhaps we can achieve our goals and dreams by paying them.
There's a word for it...
Subsidy or "vanity" publishing is nothing new. Indeed, many subsidy publishers boast of the fact that they've been in the business for decades. In the past, however, this option has been prohibitively expensive for most authors. Having a book published in this fashion could cost between $10,000 and $20,000 (or more) -- a high price just to see one's name in print.
The Internet, however, has changed all that. Now, the siren song of subsidy publishing comes with a much lower pricetag. Now, it costs less than $500 to have your own electronic or "print on demand" book published, and often as little as $100. Which means that now, even the most impoverished author can afford to "buy" publication. [Editor's Note: This information is a wee bit outdated - now you can publish for nothing on sites like Lulu.com or CreateSpace - or pay over $1000 and often several thousand dollars for a POD "package" from one of several commercial print-on-demand publishers. But it's actually quite difficult to find a service that charges only a few hundred dollars!]
But should you?
Many writers answer this question with an emphatic "no" -- no, no way, never, nyet, not under any circumstances. My own response is not quite so emphatic; I believe that there are, in fact, viable reasons for using an electronic subsidy publisher (price being one of them). If you are an experienced writer, and you have already proven your ability to produce high-quality work, and you are capable of ruthless self-editing, and you know your target market and will be able to effectively market your own books, subsidy e-publishing may be a good alternative to print self-publishing. It is far less expensive, you don't have to stock 3000 books in your garage, and you can collect royalties rather than having to declare yourself a retail business (with all the fun of keeping track of inventory, etc.) just to sell your books.
If, however, you simply want to see your name in print, or you've been unable to achieve publication through any other venue, or you've become discouraged by gloomy articles that describe how hard it is to get published in the first place (and so you haven't tried), the answer is "only if you have $100 to $500 to spend and nothing better to spend it on."
Notice that I still didn't say "no." For some, the satisfaction of being "published," even by a subsidy publisher, may be worth every dollar -- and let's be honest, $100 or even $500 isn't that much to pay for satisfaction. (You could pay that much just making copies of your book for family and friends at the local print shop.) Electronic subsidy publishing does open a door for the unpublished (or unpublishable) writer, a door hitherto closed by the high costs of paper and printing.
Before you step through that door, however, be sure you have a firm grasp of what awaits on the other side. Know the odds. Know the risks. And most important, know how to read a contract to determine whether it will make your dreams come true -- or land you in a nightmare that could take you years to escape.
A Subsidy Publishing Primer
"For every book that is published [by commercial publishers], thousands of manuscripts go unpublished," many subsidy advertisements proclaim. This is true. It does not mean, however, that those thousands of books should have been published -- that they merited publication due to quality of content or writing, and were callously rejected by coldhearted editors.
Subsidy publishers win the hearts of inexperienced writers by claiming that commercial publishers reject books on the basis of "economic" factors. This is also true. Commercial publishers base their decisions on whether they believe a book will sell to readers. Subsidy publishers use a completely different economic criteria: They make their money directly from the writer, and only secondarily from the reader.
The first thing that authors need to understand, therefore, is that no matter how sweetly worded a subsidy publisher's advertisement may be, or how encouraging its correspondence, acceptance is not based on merit. This does not mean that your manuscript has no merit. It simply means that merit is not part of the acceptance criteria. And therein lies the primary hazard of subsidy publishing. Since your potential customers (readers, reviewers, booksellers, libraries, publishers, editors, book clubs, etc.) know that merit is not a factor in acceptance, those potential customers have no way to determine which of a publisher's offerings have merit, and which do not.
Again, that doesn't mean that you can't sell a book effectively through a subsidy e-publisher. It does mean, however, that you will need to find ways to effectively demonstrate the merit of your material to the potential reader through your own marketing efforts. Subsidy publishers don't have to worry about whether you become successful; they already have your money. Success in the subsidy business depends on you.
Read the Contract
If you're considering entering into a subsidy agreement, skip the home-page hype and go straight to the contracts. This is where you'll find the information you need to determine whether to sign up or move on. As you review the publisher's contract, keep the following questions in mind:
One final warning: Never make a decision based on emotion. No matter how frustrated you may be with the difficulty of finding a commercial publisher, never base your decision on that frustration. Don't choose a publisher based on the appeal of its advertising, the lure of seeing your name in print, the promise of fame and fortune. For all their claims, subsidy publishers are not in the business of seeking out misunderstood, unrecognized authors -- or promoting great literature that would otherwise be overlooked. They are in the business of doing business.
And that's fine. Because so are you, if you consider yourself a professional writer. Your goal is to succeed in the business of writing, and you may find that a subsidy electronic publisher is the best way to achieve that goal. Now that subsidy e-publishing has become an inexpensive and hassle-free alternative to self-publishing, it can indeed be a sound business decision. But only if you do business wisely!
Moira Allen is the editor of Writing-World.com, and has written nearly 400 articles, serving as a columnist and regular contributor for such publications as The Writer, Entrepreneur, Writer's Digest, and Byline. An award-winning writer, Allen is the author of eight books, including Starting Your Career as a Freelance Writer, The Writer's Guide to Queries, Pitches and Proposals, and Writing to Win: The Colossal Guide to Writing Contests. In addition to Writing-World.com, Allen hosts VictorianVoices.net, a growing archive of articles from Victorian periodicals, and The Pet Loss Support Page, a resource for grieving pet owners. She lives in Maryland with her husband and the obligatory writer's cat. She can be contacted at editors "at" writing-world.com.