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Promoting Your Writing

This page is no longer current. Please visit the following pages for the most recent postings on this topic:
Promoting Your Writing: General Tips
Promoting Your Writing: Blogs, Social Media & Website Development
Promoting Your Writing: Public Speaking & Events

General Promotion Tips
Developing a Pitch Message - Hank Quense
Digging for Gold: Researching Awards for Your Book - Naomi C. Rose
Five Steps to Developing Your Writing Brand - Sonya Carmichael Jones
How To Promote Your Self-Published Book (survey response) - Dawn Copeman
If You Give It Away, Will They Still Respect You in the Morning? - MaryJanice Davidson
Let Them See Your Title: Publicizing Your Children's Book - Noelle Sterne
Marketing Your First Nonfiction Book - Ann Brandt
Marketing Your Novel: Building the "Buzz" - Marilyn Henderson
The Missing Links to Successful Authorship - Patricia Fry
Promote Your Book Through Magazine and Ezine Articles - Patricia Fry
Promoting Your Book: Are You Doing the Right Job? - Moira Allen
Promoting Your Book Through Bookstores - Do You Need a Publicist? - Debby Ridpath Ohi
Promote Your Book with Angle Articles - Dawn Colclasure
The Simple Art of Saying Thank You - Patricia Ash
Ways to Profit from Writing for Free - Audrey Faye Henderson
What Do You Write? Using Writers' Platforms to Establish Subject Matter Credibility - Audrey Faye Henderson
Who Are You? How to Write a Good Bio - Devyani Borade
Writing Your Bio - Terje Johansen
Your Publicity Photo - Patricia Fry

Blogging & Social Media
Calling All Authors: The Key to Successful Social Media Promotion - N.N. Light
How Social Media Helps Writers - Penny J. Leisch
How to Leverage Guest Posting to Get (Paying) Writing Gigs - Jennifer Brown Banks
How to Think Outside the Blog "Box" to Increase Your Productivity and Creativity - Jennifer Brown Banks
How to Use Social Proof to Win Clients and Influence Buyers (when you're not "social media" active) - Jennifer Brown Banks
Seven Reasons Today's Writers Should Blog to Build Their Platforms and Their Bottom Lines! - Jennifer Brown Banks
Social Media: Getting Back to Basics - Sylvia Spruck Wrigley
To Blog or Not to Blog - Moira Allen
Virtual Book Tours: A Five-Step Planning Process - Mohamed Mughal
What Grocery Shopping Can Teach us About Branding Our Blogs - Jennifer Brown Banks

Book Reviews
Getting Your Book Reviewed - Moira Allen
How to Get Your Book Reviewed - Debby Ridpath Ohi
The Review Process: How a Book Gets Reviewed - Sally Murphy
So You Got a Review -- Now What? - Sally Murphy
Who Reads Book Reviews Anyway? - Sally Murphy

Booksigning Tips
40+ Ways to Make Your Next Book Signing an Event! - Larry James
Dreaming of Writer's Cramp: Signing at Bookstores and Beyond... - Peter Bowerman
How to Have a Successful Booksigning - MaryJanice Davidson
How to Make Your Booksigning a Sell-Out! - Judy Azar LeBlanc
Tips and Tricks for Booksignings - Kim Headlee

Fairs and Festivals, and Conferences
How to Become a Presenter at Prestigious Conferences - Patricia Fry
Networking and Promotion at a Writer's Conference - Debby Ridpath Ohi
School Bookfairs: A Great Opportunity for Market Research - Carol Baldwin
Selling Your Books at a Booth, Part I: Ten Tips for Success - Belea T. Keeney
Selling Your Books at a Booth, Part II: Working the Booth - Belea T. Keeney
Speak Out: Networking through Speaking at Writing Conferences - Tami Cowden
Ten Tips for a Successful Reading - Jim Hines

Mailing Lists & Contact Lists
Building a Customer Mailing List - Carolyn Howard-Johnson
Mailing Lists: Their Uses and Abuses - Anne Marble
Making a List, Checking it Twice: How to Find Promotional Contacts - Debby Ridpath Ohi

Press Releases and Presskits
Creating an Author Press Kit - Debby Ridpath Ohi
The Essential Components of the Media Kit - Ink Tree Ltd.
Seven Steps to a Great Press Release - Elizabeth Hanes
Turning Press Releases into Publishing Profits - Brian Jud

Promoting Online
Build Your Writing Business Through Testimonials - Jennifer Brown Banks
Create a Website that Works for You - Barbara Florio Graham
Creating an E-mail Newsletter - Moira Allen
Creating an Online Portfolio - Moira Allen
Do You Have a Website? - Audrey Faye Henderson
Do You Need an Author Website? - Moira Allen
How to Create Your Writer's Brand Online - by Gail Kavanagh
Networking and Promotion: Blending Old Tools and New - Dee-Ann LeBlanc
Promoting Your Book on the Internet - Moira Allen
Starting the Buzz Before Your Book Hits the Shelves - MaryJanice Davidson
Taking Advantage of Amazon's Marketing Programs - Niki Behrikis Shanahan

>Public Speaking and Media Appearances
Getting on the Air - Brian Jud
Handling the Media Interview - Michelle Giles
Handling TV Interviews - Vera Marie Badertscher
Help! I'm Going to Be on TV! - Barbara Florio Graham
How to Appear Your Best on TV - Brian Jud
How to Be a Great Radio Guest! - Larry James
Preparing for an Interview - Debby Ridpath Ohi
Promote Your Book Through Alternate Speaking Venues - Patricia Fry
Promoting Your Book Through Telephone Interviews - Brian Jud
Radio Station Checklist: Stuff You Need to Know Before You Go on the Air! - Larry James
The Seven C's of Media Appearances - Brian Jud
Shouldn't You Be Podcasting? - Amy Chavez
Speak Out: Networking through Speaking at Writing Conferences - Tami Cowden
Speak Up for Your Writing - Donnell King
Speaking Without Butterflies - Moira Allen
Using Your Best VOICES on the Air - Brian Jud
What to Do When Someone Interviews you - Moira Allen
When Authors Engage in Public Speaking - Patricia Fry

For more information, check our links to:
Promotion Resources · Website Development Resources

Recommended Reading

An Author's Guide to Building an Online Platform

The Complete Guide to Book Marketing

The Complete Guide to Book Publicity

Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author

The Frugal Book Promoter

Guerilla Marketing for Writers

Promote Your Book: Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author

Publicize Your Book

Red Hot Internet Publicity

The Savvy Author's Guide to Book Publicity

Sell More Books! Book Marketing and Publishing for Low Profile and Debut Authors Rethinking Book Publicity after the Digital Revolutions

Talk Up Your Book


Copyright © 2017 by Moira Allen. All rights reserved.
All materials on this site are the property of their authors and may not be reprinted
without the author's written permission, unless otherwise indicated.
For more information please contact Moira Allen, Editor

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