Book Promotion Resources
General Resources · Amazon Resources · Book Reviews · Book Clubs · Bookstores · Interviews/Public Speaking · Press Releases · Book Publicists
General Resources
- Author Webpages
- http://www.myunicorn.com/authlink.html
- The best place to determine how to create a great website is to see how other authors have done the same -- and you'll find links to hundreds of author websites on this site from The Mystical Unicorn online bookstore.
- The best place to determine how to create a great website is to see how other authors have done the same -- and you'll find links to hundreds of author websites on this site from The Mystical Unicorn online bookstore.
- The Big Bad Book Blog
- http://www.bigbadbookblog.com/
- Loads of information for new and experienced authors - those who want to sell a book for the first time, and those who want to promote the book they've already sold.
- Book Fairs and Festivals (US)
- http://www.loc.gov/loc/cfbook/bookfair.html
- Loads of information for new and experienced authors - those who want to sell a book for the first time, and those who want to promote the book they've already sold.
- BookHitch.com
- http://www.bookhitch.com
- A site where authors can list their books for free (or pay a small cost for a "premium" listing). Listings link to the author's own site or book sale page. A quick browse showed a very interesting selection of titles.
- A site where authors can list their books for free (or pay a small cost for a "premium" listing). Listings link to the author's own site or book sale page. A quick browse showed a very interesting selection of titles.
- EmailUniverse
- http://emailuniverse.com/
- Loads of tips for anyone starting or managing an e-mail newsletter.
- Loads of tips for anyone starting or managing an e-mail newsletter.
- EventCaster
- http://www.netread.com/calendar/
- Announce your talk, signing, etc. to local news media free through this site.
- Announce your talk, signing, etc. to local news media free through this site.
- Literary Times
- http://www.tlt.com/tltshare/index.php?option=com_events&Itemid=8
- Provides a place for romance authors to post events, such as chats and book signings.
- Provides a place for romance authors to post events, such as chats and book signings.
- Marketing to Libraries
- http://www.lita.org/ala/professionalresources/libfactsheets/alalibraryfactsheet05.cfm
- Midwest Book Review: Publisher Resources
- http://www.midwestbookreview.com/bookbiz/pub_res.htm
- Among a vast array of links, this site includes a good selection of book review sources.
- Among a vast array of links, this site includes a good selection of book review sources.
- Murder Must Advertise Promotion FAQ
- http://www.murdermustadvertise.com/FAQ/index.html
- PublicityInsider.com
- http://www.PublicityInsider.com
- Lots of useful information on PR, press releases, how to write a pitch letter, etc.
- Lots of useful information on PR, press releases, how to write a pitch letter, etc.
- SellingBooks.com
- http://www.sellingbooks.com/
- This site is absolutely packed with useful articles on how to develop, design and market books.
- This site is absolutely packed with useful articles on how to develop, design and market books.
- The Timely Approach to Promotion
- http://www.hodrw.com/promotion.htm
- An article by Laura Baker on the steps to take in promoting a book -- and when to take them.
- An article by Laura Baker on the steps to take in promoting a book -- and when to take them.
- Your Book Promotion Countdown Checklist
- http://www.fictionfactor.com/guests/countdown.html
- Extensive list of things to do to promote your book before and after publication.
Amazon.com Author Programs
- Amazon.com
- http://www.amazon.com
- Advantage program
- http://advantage.amazon.com/gp/vendor/public/join
- For small presses, self-publishers, and authors who distribute their own titles.
- For small presses, self-publishers, and authors who distribute their own titles.
- Associates program
- http://affiliate-program.amazon.com:80/gp/associates/join
- Offers a commission for selling books (including your own) from your Web site.
- Offers a commission for selling books (including your own) from your Web site.
- Frequently Asked Questions About Amazon.com
- http://www.murdermustadvertise.com/FAQ/Amazon.html
- What sales rankings mean, and how to change information on your book page.
Book Reviews
- Bookviews
- http://bookviewsbyalancaruba.blogspot.com/
- Book review and author interview site.
- Book review and author interview site.
- Children's Book Reviewers
- http://www.writing-world.com/children/reviewers.shtml
- The Compulsive Reader
- http://www.compulsivereader.com/html/
- A book review site that is actively looking for book reviews, and may also be a good place for authors to get their books reviewed.
- The Importance of Book Reviews
- http://www.igrin.co.nz/ambro/BKReviewers.html
A good article, plus a lengthy list of book reviewers in various genres, with e-mail contact information. - Midwest Book Review book reviewers
- http://www.midwestbookreview.com/links/othr_rev.htm
- NewPages Review Sources
- http://www.newpages.com/npguides/reviews.htm
- Publishing Central: Book Review Publications
- http://www.publishingcentral.com/subject.html?sid=124&si=1
- Tips for Book Reviews
- http://www.murdermustadvertise.com/FAQ/Reviews.html
- Suggestions on how to contact reviewers, plus some things not to do.
Book Clubs
- Book Clubs
- http://www.book-clubs.net
- Categorized and alphabetical listings of book clubs.
- Categorized and alphabetical listings of book clubs.
- Book Clubs Canada
- http://www.bookclubscanada.com
- BookClubDeals.com
- http://www.bookclubdeals.com/
- Provides links to and information about book clubs under a variety of categories (e.g., history book clubs, craft clubs, etc.) A good place to start searching for book club info.
- Provides links to and information about book clubs under a variety of categories (e.g., history book clubs, craft clubs, etc.) A good place to start searching for book club info.
- Book Clubs UK
- http://www.bookclubdeals.com/index.php?action=1&idcat=22
Bookstores
- Amazon.com
- http://www.amazon.com
- Barnes and Noble
- http://www.barnesandnoble.com
- Borders
- http://www.borders.com
- Now affiliated with Amazon.com.
- Now affiliated with Amazon.com.
- Evelyn C. Leeper's Bookstore Lists
- http://www.leepers.us/evelyn/bookshops/bookshop.htm
- This is an absolutely amazing compendium of lists of bookstores throughout the world.
- This is an absolutely amazing compendium of lists of bookstores throughout the world.
- The Fearless Independents
- http://www.fearlessbooks.com/Indies.html
- A list of independent bookstores by state.
- A list of independent bookstores by state.
- Midwest Book Review: Bookstores
- http://www.midwestbookreview.com/links/bookstor.htm
- Includes an extensive list of online bookstores, among other resources.
Interviews and Public Speaking
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NOTE: The ALA page on "Authors @ Your Library" seems to have vanished; however, you can contact local libraries for speaking and booksigning opportunities, which often offer a small honorarium.
- Artist First
- http://www.artistfirst.com/perceptivemarketing.htm
- An Internet-based radio show that interviews new authors.
- An Internet-based radio show that interviews new authors.
- Authors and Experts
- http://www.AuthorsandExperts.com/
- A site that links authors and speaking opportunities.
- A site that links authors and speaking opportunities.
- GuestFinder.com
- http://www.guestfinder.com/
- "Announce your availability as an interview source by signing up..." with this site.
- "Announce your availability as an interview source by signing up..." with this site.
- Radio Interview Promotion Tips
- http://www.radio-media.com/interviews/articles/main.html
- A very comprehensive selection of articles on radio interviews by Bryan Farrish -- how to get them, prepare for them, conduct them, and much more.
- A very comprehensive selection of articles on radio interviews by Bryan Farrish -- how to get them, prepare for them, conduct them, and much more.
- NOTE: See the Children's Writing Links for information on making author visits to schools.
Press Releases
- Free Press Release Sites: A Detailed Review
- http://www.vitispr.com/blog/free-press-release-sites/
- Viti's Public Relations (plug!) conducted a review of more than 50 "free" press release distribution sites to determine how effective such sites are in helping you "get the word out." The results may NOT surprise you...
- Viti's Public Relations (plug!) conducted a review of more than 50 "free" press release distribution sites to determine how effective such sites are in helping you "get the word out." The results may NOT surprise you...
- How to Write a Press Release
- http://www.send2press.com/articles/cs-howto.shtml
- New Book Journal
- http://NewBookJournal.com
- Authors and publishers can submit press releases about new books, awards, events, etc. free to this site. Click on the "Contact Me" button to upload information. The site can also embed trailers and cover art, plus links to Amazon.
- Authors and publishers can submit press releases about new books, awards, events, etc. free to this site. Click on the "Contact Me" button to upload information. The site can also embed trailers and cover art, plus links to Amazon.
- Press Release Resources
- http://www.profnet.org/press.html
- Includes a list of news associations to which one can send press releases.
- Includes a list of news associations to which one can send press releases.
- Press-Release-Writing.com
- http://www.press-release-writing.com
- PR Press Network
- http://www.prpn.com/sites.html
- Links to a variety of PR sites and press release posting services. UK-based, so many resources focus on UK publicity.
- Links to a variety of PR sites and press release posting services. UK-based, so many resources focus on UK publicity.
- PublicityInsider.com
- http://www.PublicityInsider.com
- Lots of useful information on PR, press releases, how to write a pitch letter, etc.
- Lots of useful information on PR, press releases, how to write a pitch letter, etc.
- Taking the Mystery out of Press Kits, by Lisa M. Dellwo
- http://www.murdermustadvertise.com/FAQ/PressKit.html
- Press Release Distribution Sites:
- Daryl Wilcox Publishing - http://www.dwpub.com/
- PR Com - http://www.pr.com/press-releases
- PR Log - http://www.prlog.org/
- 24/7 Press Release - http://www.24-7pressrelease.com/
- PR Fire - http://www.prfire.co.uk/
- PR Com - http://www.pr.com/press-releases
Book Publicists
- An Author Needs a Publicist! by Terry Haycock
- http://www.iwpa.org/pen_points/2002/jodeeblanco1202.html
- This article from a publicist includes promotion tips for authors and publishers.
- This article from a publicist includes promotion tips for authors and publishers.
- Hire The Publicist To Get The Publishing Deal, by R. Scott Penza
- http://www.writerswrite.com/journal/may01/penza.htm
- Interesting article about the process from the perspective of a promotions agency, pointing out the advantage of hiring a publicist before pitching a manuscript to an agent or publishing house.
- Interesting article about the process from the perspective of a promotions agency, pointing out the advantage of hiring a publicist before pitching a manuscript to an agent or publishing house.
- What Publicists Do
- http://publishingcentral.com/articles/20030119-17-6d53.html
- Don't Let Your Book Publicist Disappoint You
- http://www.bookpr.com/bookpromotiononpromotion.htm
- What Is Your Book Publicist Missing?
- http://www.bookpr.com/whatisyourbookpublicistmissing.htm
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